Looks like the fashion industry needs to step up their sustainability game! A new EU law is coming that will hold companies accountable for their climate action and green product claims. But let's be real, the industry isn't fully prepared for this shift yet.

Challenges like unclear standards and complex supply chains need to be addressed. To do this, brands can support circular solutions by investing in the development of sustainable products and manufacturing processes, and by building strong partnerships with their suppliers that share their commitment to sustainability.

Additionally, they can reduce their reliance on fossil fuels by investing in renewable energy sources and implementing energy-efficient practices in their operations.

By making these investments, brands can not only help to protect the environment, but also gain a competitive advantage and improve their reputation with consumers who are increasingly interested in purchasing sustainable products.

It’s time for brands to make real investments in circular solutions and reduce their reliance on fossil fuels. It is estimated that globally, 65% of the clothing we wear is made from fossil-fuel based materials, effectively making us wear a form of plastic!

And let's not forget, as consumers, our choices can also drive change in the industry.